Plastic surgery SEO agency
Plastic surgery SEO agency: get your practice found procedure by procedure
We help you show up where your customers are looking: Google, ChatGPT, Bing, Claude and Perplexity.
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Be the practice patients find when they research a procedure in your city.
SEO Montreal™ provides plastic surgery SEO services to plastic surgeons and aesthetic clinics in Canada and the United States: Google Business Profile, one page per procedure, before-and-after galleries built within advertising rules, and AI search visibility, with Google Ads management included in the mandate.
Plastic surgery SEO case study
One of our case studies, a cosmetic surgery clinic, reached 6,400 visits per month. The other cases below come from other industries, because the mechanics are the same: a page that answers a precise search intent, a well-kept Business Profile and earned backlinks. Full detail on our case studies page.
Our plastic surgery SEO services
Patients research a procedure long before they book a consultation, and many search by procedure and city rather than by a surgeon's name. Plastic surgery SEO works on both: your local presence in Google and a page that answers each procedure you perform.
Local SEO and your Google Business Profile
We structure your Business Profile: primary and secondary categories, real hours, photos of the practice, services and the procedures you offer. Google says local results are based mainly on relevance, distance and popularity: your profile covers relevance; reviews and citations build popularity. We also align the practice's name, address and phone number (NAP) across medical and local directories.
One page per procedure
Rhinoplasty, breast augmentation, facelift, body contouring, injectables: each procedure gets its own page with candidacy, recovery, risks, a surgeon video when you have one and how a consultation works. A single “Procedures” page that lists everything usually ranks poorly for each of them. Every page states the surgeon's real credentials, such as Royal College certification (FRCSC) in Canada or board certification in the United States, and nothing beyond them.
Before-and-after galleries built within the rules
We structure your galleries by procedure, with descriptive file names, alt text and captions, so each case can support the matching procedure page. We publish only images the practice confirms have the patient's express written consent and are de-identified (or identified with the patient's agreement), each with a statement that results are not guaranteed and may vary.
Medical content written for E-E-A-T
Google's quality rater guidelines treat health topics as “Your Money or Your Life” (YMYL), where the author's experience and expertise count for more: credibility comes from a named surgeon and cited sources. Blog articles answer your patients' real questions about recovery time, scars, pain and cost ranges, citing medical sources. Each piece goes through Google Docs for the practice's approval, and a surgeon at the practice can review and sign it before it is published. The content stays general information, clearly separate from medical advice.
Reviews, directories and practice authority
Reviews shape a practice's reputation and the trust of a prospective patient. We help you get Google reviews without offering incentives for reviews, and help you answer them without confirming that anyone is a patient. We earn editorial backlinks from health media, local publications, medical directories and the associations you belong to, with no purchased link networks. Those links and consistent citations build the authority that lets your procedure pages compete in crowded markets.
Technical SEO, mobile and AI search
Many patients research on their phone, so mobile speed, Core Web Vitals and fast-loading galleries come first. Structured data describes the practice, its plastic surgeons and its procedures to Google. We also work on visibility in ChatGPT, Perplexity, Gemini and Google AI Overviews, the focus of our GEO agency.
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Everything about plastic surgery SEO
What is plastic surgery SEO?
Plastic surgery SEO, also called cosmetic surgery SEO, is the search engine optimization work that makes a practice's website and Business Profile appear when someone researches a procedure in their city: procedure pages, galleries, local SEO, medical content, links and structured data. It differs from generic SEO in three ways: patients often research for weeks before booking, Google gives more weight to expertise on health topics, and medical advertising rules limit what a practice can show and claim.
Plastic surgery SEO and medical advertising rules
Ontario's policy explicitly covers advertising a third party, such as an agency, prepares on the physician's behalf. In Ontario, the College of Physicians and Surgeons' advertising policy bans testimonials and comparisons with other physicians. It allows before-and-after photos only under strict conditions, including: an actual patient treated by that physician, an outcome that can reasonably and typically be expected, express consent and a statement that results are not guaranteed and may vary. In Quebec, the Code of ethics of physicians requires factual, exact and verifiable information and a complete copy of every advertisement kept in its original form for at least 3 years.
In the United States, the Federal Trade Commission's rule on consumer reviews and testimonials bans fake reviews and incentives for reviews that express a particular sentiment. For practices covered by HIPAA, a patient's written authorization is required before their health information is used or disclosed for marketing, which can include photos and patient stories. State medical boards add their own advertising rules. That is why no procedure page we write promises a result to patients or makes a misleading claim.
Our plastic surgery SEO method in 4 steps
Understand your cosmetic surgery market
We look at which practices already rank for your surgeries in your city, what your site captures today and which keywords are missing. You leave this step with a list of real keyword searches, sized by volume and difficulty, not a 50-page audit you then have to hire someone else to carry out.
Prioritize the procedures that pay
We rank keywords by value to the practice rather than by volume: a consultation search for a high-value surgery is often worth more than several informational ones. We usually start with the surgery that brings the most revenue, measure its rankings and leads, then move on to the next. And if SEO isn't the best investment for your practice, we tell you.
Execute directly on your practice's website
Our team works inside your practice's WordPress, Wix or Webflow site: procedure pages, galleries, title tags and meta descriptions, internal linking, technical fixes and your Google Business Profile. Google Ads management is included in the mandate with no management fee, to bring in consultations while organic rankings build.
Measure rankings and leads every month
The monthly report tracks rankings and organic traffic in Search Console and Google Analytics, but the KPIs we discuss are calls, leads and qualified consultation requests by treatment. We adjust priorities based on which procedures bring in qualified consultation requests. The mandate runs month to month with 30 days' notice and no long-term contract. Everything we've built stays yours.
How much do plastic surgery SEO services cost?
A plastic surgery mandate usually runs between $2,000 and $3,000 per month. The monthly cost depends on the number of procedures, the competition in your city and the state of your site at the start, not on a package grid. Google Ads campaign management is included with no management fee. Details are on our SEO pricing page.
Why choose our plastic surgery SEO agency
SEO Montreal™ has worked with more than 500 clients in over 25 industries and focuses on organic search and GEO, with Google Ads in support. The mandate is monthly, with no long-term contract, and our SEO team executes directly on your practice's site. We also work with other regulated professions, such as dentists and law firms. Meet the team behind our plastic surgery SEO before you talk to us.
Plastic surgery SEO FAQ
It depends on the procedure, the competition and the city. A well-structured Business Profile can move up in the local pack within a few weeks. A procedure page targeting a competitive search like “rhinoplasty Toronto” often takes several months. We set realistic goals at the start and show you every month where rankings, organic traffic and consultation requests stand.
Often yes, with advertising conditions that vary by jurisdiction. Ontario's CPSO, for example, allows them when they show an actual patient of the surgeon, depict an outcome that can typically be expected, are not manipulated, are de-identified unless the patient agrees otherwise and come with a statement that results are not guaranteed and may vary. The patient's express consent comes first. We build the gallery around those conditions.
It depends on where you practice. Ontario's advertising policy bans testimonials in physician advertising, and Quebec's code bars using expressions of support or gratitude in an unsuitable way in advertising. In the United States, the FTC bans fake reviews and incentives for reviews that express a particular sentiment. Google reviews on your Business Profile still count for local ranking: answer each one without confirming the person is a patient.
Yes, for every procedure that brings in real consultations. Someone researching a tummy tuck wants a page about tummy tucks, not a list of twenty procedures. Each page answers the questions patients ask before booking, shows the matching gallery and invites a consultation. We start with the procedures that matter most to your practice and add the others at the pace of the mandate.
Both: that is why Google Ads management is included in our mandates. Ads can generate calls and consultation requests as soon as they go live and help test which messages and procedures convert. Organic SEO builds visibility that keeps working when the ad budget stops. Google Ads also has its own healthcare advertising policies, which our campaigns follow.
Yes. We take on plastic surgery practices and aesthetic clinics anywhere in Canada or the United States, adapting the content to each province's college of physicians or state medical board rules. The work targets the cities where the practice actually has offices or patients, and each location gets its own Business Profile and, when demand justifies it, its own local page.
They can. When someone asks ChatGPT, Perplexity or Gemini for a rhinoplasty surgeon in their city, the answer names a few practices and draws on sources such as their websites, directories, reviews and articles that mention them. A practice whose brand details are consistent everywhere and whose procedure pages answer clearly has a better chance of being cited.
Yes. Med spas and injectables clinics search the same way plastic surgery practices do, by treatment and by city, and face similar advertising rules when a physician is involved. We build one page per treatment, structure the Google Business Profile around the services you actually offer and keep the claims to what the treatment can reasonably deliver.
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