SEO agency for therapists: from first search to first session
A clear, calm website for the person still deciding whether to reach out.
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SEO Montreal™ helps therapists, psychologists and mental health clinics get found on Google and in AI answers, with content reviewed by your clinicians and Google Ads management included in the mandate.
Our SEO case studies
Our mental health SEO services
As an SEO agency in Montreal, we take on therapy practices in Canada and the United States, and we start from the words people type when they look for help: a concern, an approach, a specialty, a type of client or an insurance question. The Google Business Profile and local SEO work every clinic needs is handled by our healthcare SEO agency; this page covers what changes in mental health.
Pages for each concern and therapy approach
We build a page for each concern you often treat (from anxiety and depression to grief and trauma) and a page for each approach you offer, such as CBT or EMDR. Pages for each client group, like couples, families, children or teens, answer the specific searches parents and partners type. In Quebec, for example, the Code of ethics of psychologists says a psychologist who informs the public about methods or techniques “must indicate the restrictions, limits and contraindications that apply to their use” (s. 59), so each approach page states them.
Session fees and insurance pages
We write a page that answers the practical questions people ask before a first session: your rates, receipts for insurance, availability and whether sessions are online or in person. In Quebec, the Ordre des psychologues notes there is no fee schedule for psychotherapy in private practice and that most group insurance plans reimburse at least part of the cost. When your waitlist is full for one concern, the page says so and highlights the openings you do have.
SEO for psychologists and protected titles
We write every team page with each clinician’s exact title and only target psychotherapy keywords for those entitled to them. Titles such as psychologist, psychotherapist or counselor may be protected where you practice, and your provincial or state regulator sets the rules. In Quebec, for example, the title of psychologist is reserved for members of the Ordre des psychologues, and psychotherapy is reserved for physicians, psychologists and holders of a psychotherapist’s permit, which the Ordre des psychologues issues.
Testimonials, reviews and confidentiality
We do not request testimonials from your therapy clients, and the decision to publish anything stays yours. The Quebec code, for instance, says a psychologist “must not disclose that a client has requested their professional services” (s. 15) and must not use a professional relationship for commercial purposes (s. 30). For Google reviews, we draft replies that thank the reviewer without confirming that the person is a client, which can help protect both your reputation and your clients’ trust.
Measured articles and crisis resources
We write blog articles that answer the questions people have before a consultation, about burnout or depression for example. The tone stays measured: the Quebec code asks psychologists to avoid “any exaggerated or purely sensational affirmations” (s. 58). Each piece of content is reviewed by a clinician at your practice, who can sign it so their expertise stays visible, then approved by you in Google Docs. Each page can also show a crisis resource that reads well on mobile, such as 9-8-8 in Canada or the 988 Lifeline in the United States, both available 24/7 by call or text.
Which concerns do your clients search?
Book a free consultation: we review the searches behind your practice with you, with no commitment.
Everything about therapist SEO
Our therapy SEO method in 4 steps
Map the concerns your clients search
We start the audit with your site, your local competitors and keyword research grouped by concern and by city, sized by search volume. We add local searches about fees and insurance, where the search intent is already close to booking.
Start with concerns that have openings
Our strategy starts with the concerns where you have availability, since a page that draws inquiries with no open slot mostly lengthens the waitlist. If your schedule is already full, we tell you before a mandate starts.
Clinician sign-off before each page goes live
Our team executes directly on your site (concern pages, technical SEO, on-page optimization, internal links, structured data, site speed), starting with the common SEO mistakes that hold a therapy website back. A clinician on your team approves each page before it goes live, and Google Ads management is included in the mandate with no management fee.
Track inquiries without sensitive data
We count calls and appointment request forms without sending names, emails or concerns: Google asks that no personally identifiable information be sent to Google Analytics, including in URLs and page titles. Reporting then comes as a monthly report or a meeting, as you prefer, with rankings by concern, organic traffic and inquiries received.
What a therapy SEO mandate costs
As in other competitive healthcare fields, a mandate typically starts at $2,000 to $3,000 per month. The price depends on the scope of the work and the competition, not a fixed price grid; larger sites move to a custom mandate. Google Ads management is included with no management fee.
SEO for therapists and advertising ethics
Advertising rules differ by province, state and profession, and the clinician remains responsible for what they publish. In Quebec, the Code of ethics of psychologists requires a psychologist to be able to substantiate the special skills or qualities they claim in advertising (s. 77), to keep a copy of every advertisement for 3 years after it was last published (s. 78) and to follow rules on using the Ordre’s graphic symbol (ss. 79 to 82). We write without promising effectiveness, and the approved versions stay in Google Docs; keeping a copy of each advertisement as published remains your responsibility.
Why SEO Montreal™ for a therapy practice
Our team has worked with more than 500 clients in over 25 industries, including dental clinics. Based in Montreal, the team works with businesses across Quebec. SEO Montreal™ focuses on SEO and GEO. The mandate runs month to month with 30 days’ notice, and everything we build stays yours.
The first consultation is free and lasts 30 minutes, and our team replies to your request within 24 business hours.
What is SEO for therapists?
SEO for therapists, also called therapist SEO or mental health SEO, adapts organic search to the way people look for help: the person looks up a concern or an approach, compares fees and insurance, then checks the clinician’s title. This visibility work takes regulatory rules and client confidentiality into account, down to how conversions are tracked.
Therapist SEO FAQ
Yes, and Google Ads management is included in our mandates. Health is a sensitive interest category in personalized advertising: Customer Match and your data segments, formerly called remarketing, are not supported. Ads therefore target the searches themselves, such as “therapist for anxiety” followed by a city, and show early which concerns bring inquiries, a first read on ROI. The ad copy follows the same rules as your website, with no promised effectiveness or sensational claims.
That’s your call. In Quebec, psychologists in private practice set their own fees, with no fee schedule from the Ordre, and most group insurance plans reimburse at least part of the cost. A clear page on rates, receipts and session length answers practical searches that concern pages cover poorly. We write it with you and keep it factual.
Yes, if you offer it. Someone searching for online therapy wants to know how a video session works, which platform you use and how their confidentiality is protected. We create a dedicated page linked to your concern pages. We target it without a neighborhood name, to reach clients beyond your city, within the areas where your license allows you to practice.
Yes, on many searches. Your site sits next to directories such as Psychology Today, therapy platforms, professional associations and referral tools such as the “Trouver de l’aide” service of Quebec’s Ordre des psychologues. We link your directory profiles to your concern pages, with the same details as your Google Maps listing. We add editorial backlinks and guest posts, with no questionable practices, and work on AI answers through our GEO agency in Montreal.
Yes, in a group practice. Each profile page shows the clinician’s exact title, the approaches they use, the client groups they see, their languages and their current availability. It links to the matching concern pages so new clients or patients can book with the right therapist. Profiles stay factual: no client stories and no claims the clinician could not substantiate under their regulator’s rules.
We set it up with that goal, without giving you legal advice. A tracked inquiry is counted without sending a name, an email or the reason for consultation, and we check that URLs and page titles reveal nothing, as Google asks for Analytics. In Quebec, a psychologist must not disclose that a client requested their services. Have your obligations confirmed by your regulator or your advisor.
Often no, depending on where you practice. In Quebec, the Professional Code (s. 187.1) prohibits anyone not authorized from practicing psychotherapy or using the title of psychotherapist. For a coach or counselor without that right, we keep those words out of titles, the Business Profile and ads, and target their actual services. Check the rules with your provincial or state regulator.
Your therapy practice on Google?
Book a free 30-minute consultation: our team replies within 24 business hours.