Healthcare SEO agency: a page for every service, a profile for every location
Be present when patients search for care nearby.
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SEO Montreal™ optimizes the Google Business Profiles and service pages of clinics, medical practices and healthcare providers, with clinician-reviewed content, AI search visibility and Google Ads management included in the mandate.
Our SEO case studies
Our healthcare SEO services
Patients search for care near them, rarely by clinic name. As an SEO agency in Montreal offering medical SEO services, we take on clinics across Canada and the United States. SEO for medical clinics works on two fronts: local visibility in Google Maps and a clear page for every service you offer.
Local SEO and Google Business Profile
We set up a Business Profile for every location: a precise primary category, services, real opening hours, parking and a booking link. Google says local results are mainly based on relevance, distance and prominence: the profile drives relevance, while reviews and links to your site build prominence. Each location then competes in the local pack of its own neighborhood, with the same name, address and phone number (NAP) everywhere.
One page per service and specialty
Each service gets its own page: the answer to the patient’s question, the provider pages of the professionals who offer it, hours, access and a one-click booking option. A single “Our Services” page that lists everything often ranks less well for each item, from physiotherapy to vaccination. We add structured data suited to a clinic so Google understands who offers which service and where.
Medical content written for E-E-A-T
Google’s Search Quality Rater Guidelines treat health as a “Your Money or Your Life” (YMYL) topic and put trust at the center of E-E-A-T (experience, expertise, authoritativeness and trust). Blog articles answer your patients’ real questions about preparation, recovery, cost and follow-up, with sources cited. Each piece is reviewed by a professional at your clinic, who can sign it, then approved by you in Google Docs. The content stays general information, separate from medical advice.
Reviews, directories and backlinks
Reviews build a clinic’s reputation: we help you get Google reviews without incentives or scripted wording, then answer them without confirming that anyone is a patient, to protect patient confidentiality. We list the clinic in healthcare and local directories with consistent details. Links come from editorial backlinks and guest posts, with no questionable practices.
Technical SEO, bilingual sites and AI search
We fix the technical base first (indexing, mobile page speed, Core Web Vitals, title tags, internal linking), starting with the common SEO mistakes that hold medical websites back. For clinics that serve patients in English and French, both versions are connected with hreflang. We also work on visibility in Google AI Overviews, ChatGPT, Perplexity, Copilot and Bing: that is the focus of our GEO agency in Montreal.
A healthcare SEO mandate for your clinic?
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Everything about healthcare SEO
Who our healthcare SEO is for
Each specialty has its own keywords and its own regulator.
Medical clinics and family practices
For family doctors, walk-in clinics and urgent care, SEO for doctors starts with local, time-sensitive demand, so we begin with the Business Profile, real hours and one page per service.
Plastic surgeons
For plastic surgeons, we work on the procedure pages patients compare before booking a consultation. See our page on SEO for plastic surgeons.
Dentists, orthodontists and dental implants
Our SEO agency for dentists covers dental search in detail, including dental implants and orthodontics.
Medical spas and aesthetic medicine
For medical spas, we give each treatment its own page, naming the professional who provides it and how the consultation works.
Physiotherapy, chiropractic and osteopathy
For physiotherapy, chiropractic and osteopathy clinics, we build one page per condition treated and per clinic.
Psychologists and mental health
For psychologists and mental health clinics, we write measured content signed by a professional, built for reading on mobile as well.
Veterinarians
We optimize the Business Profile, emergency hours and service pages of veterinary clinics.
Optometrists
For optometrists, we target both local care searches (eye exams) and product searches (glasses and contact lenses).
Denturists
For denturists, we work on the Business Profile shown in Google Maps and on pages for dentures and repairs.
Fertility clinics
For fertility clinics, we build content that follows the patient journey step by step.
Hair transplant clinics
For hair transplant clinics, we prepare one page per technique with clear answers on recovery, for patients who compare clinics, sometimes across borders.
Pharma and biotech
For pharmaceutical and biotech companies, whose ads are often restricted, we focus on organic search aimed at physicians, hospitals, partners and patients.
Our medical SEO method in 4 steps
Understand local patient demand
Keyword research shows which clinics already rank for your services and your area, what your site captures today and which keywords are missing. We group them by search intent, then size them by volume and difficulty.
Prioritize the most profitable services
Our SEO strategy ranks keywords by value to the clinic rather than by volume: a consultation search for physiotherapy is often worth more than several searches about a symptom. And if SEO isn’t the best investment for your practice, we tell you.
Execute directly on your medical website
Our team executes directly on your site, inside WordPress, Wix, Webflow or Shopify: service pages, title tags and meta descriptions, internal linking, technical fixes and your Business Profile. Google Ads management is included in the mandate with no management fee, to bring in appointments while organic rankings build.
Measure appointments and optimize
Reporting comes as a monthly report or a meeting, as you prefer. It covers rankings and organic traffic, but we optimize for conversions: calls, forms and appointment requests by service and by location. The mandate runs month to month with 30 days’ notice. Everything we build stays yours.
How much does healthcare SEO cost?
Healthcare is a competitive, regulated field, so a mandate typically starts at $2,000 to $3,000 per month. The price depends on the scope of the work and the competition, not a fixed price grid; larger sites move to a custom mandate. Google Ads management is included with no management fee. For a first diagnosis, see how much an SEO audit costs.
Medical SEO and advertising rules
Advertising rules for health professionals differ by province, state and profession, and the professional remains responsible for what they publish. In Quebec, the Code of ethics of physicians requires factual, exact and verifiable information (s. 88.0.1), prohibits guaranteeing the effectiveness of a treatment (s. 83), prohibits expressions of support or gratitude used in an unsuitable way (s. 88.1) and requires keeping every advertisement for at least 3 years after it was last published or broadcast (s. 93). In the United States, with limited exceptions, the HIPAA Privacy Rule requires a covered entity to get a patient’s written authorization before using or disclosing their protected health information (PHI) for marketing. On the ad side, the Google Ads Healthcare and medicines policy prohibits promoting speculative or experimental treatments and, in Canada, requires certification for online pharmacies and telemedicine.
Why choose us for medical SEO
Our team has worked with more than 500 clients in over 25 industries, including a cosmetic surgery clinic at 6,400 visits per month. Based in Montreal, the team works with businesses across Quebec. SEO Montreal™ focuses on SEO and GEO, with Google Ads in support.
To get started, tell us about your clinic: a free 30-minute consultation, with a reply within 24 business hours.
What is healthcare SEO?
Healthcare SEO, also called medical SEO, is the organic side of healthcare marketing. It makes a clinic’s website and Business Profile appear when a patient searches for a treatment or a provider near them. Google’s systems give even more weight to content with strong E-E-A-T on topics that can affect health, and professional rules limit what a clinic can claim.
Healthcare SEO FAQ
It depends on the service, the city and the competition. No legitimate agency can guarantee a timeline or a ranking. We set realistic goals at the start and show you every month where rankings, organic traffic and appointment requests stand.
We write factual, verifiable copy without promised outcomes or comparisons with other clinics. You approve every piece before publication, and compliance remains your regulator’s call. In Quebec, physicians must keep every advertisement for at least three years after it was last published.
Carefully. Quebec’s Code of ethics of physicians prohibits expressions of support or gratitude used in an unsuitable way in advertising, and in the US, HIPAA generally requires written authorization before PHI is used for marketing. We take your rules into account before reusing any review, but the decision is yours. By default, reviews stay on your Google Business Profile, where patients can verify them.
Yes, as soon as that service is a real share of your appointments. Each page answers the starting question, names who provides the care, shows hours and access, then invites the patient to book. We start with the most profitable services and add the others at the pace of the mandate.
Both: that is why Google Ads management is included in our mandates with no management fee. Ads can generate appointments as soon as they go live and help test which services and messages convert. Organic SEO keeps working when the ad budget stops.
Yes. Each location gets its own Google Business Profile with its real hours, practitioners and services, plus its own location page on the website. A single profile for a group of clinics makes it harder to show each location’s real hours and services. We also align each location’s name, address and phone number across healthcare and local directories.
Yes, these tools can name clinics. When someone asks ChatGPT, Perplexity or Copilot for a physiotherapy clinic in their neighborhood, the answer draws on sources such as websites, directories and reviews. Consistent details and clear service pages help a clinic get recognized. This work is part of the mandate.
Yes. We take on clinics elsewhere in Canada and in the United States, and the method stays the same wherever you practice. We target each clinic’s city and the areas your patients come from, with a Business Profile for every location and, when demand justifies it, local service pages such as “physiotherapy Ottawa”.
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