Criminal defence SEO agency: get your firm found when it’s urgent

Yes, once a charge carries real weight in your caseload. Someone charged with assault wants a landing page about assault, with how a case unfolds and how to reach you. A single “Criminal Law” page that lists every charge answers a search like “assault lawyer Brampton” poorly. We open the charges you most want to take on first, then add the others one at a time.

With a Google Business Profile showing exact hours, a phone line someone actually answers during those hours and a mobile page that loads fast. The family is often searching for someone in custody, who has the right to retain and instruct counsel without delay under section 10(b) of the Canadian Charter. The landing page tells them how to reach your law firm and how fees are set. Google Ads can cover evenings and weekends.

Yes, if your firm takes legal aid files. Legal Aid Ontario says it will pay for a lawyer for people who qualify and have a legal issue it covers, which includes some criminal charges. In Quebec, the Commission des services juridiques oversees legal aid and an eligible person can choose a private-practice lawyer who agrees to take the case. A clear landing page can then target keywords like “legal aid criminal lawyer” and link to the provincial plan’s eligibility rules.

With care. An acquittal depends on the facts of each case, and the advertising rules of your law society or state bar apply to case results and testimonials, as our lawyer page explains. We prefer content that describes the charges you defend and the steps you follow. If you want to publish a decision, you decide what can be published; we make sure the context is clear.

Ask once the case is closed, with no incentive, and let the person know they can sign with initials and leave the charge out. Because some criminal defence clients prefer to stay discreet, we rely less on review text and more on the profile itself. The services you list, such as impaired driving or bail hearings, and the description build relevance; reviews, even short ones, count toward prominence.

Both, depending on how people search for a criminal lawyer in your area. A location page names the city of your office and the courthouse where you appear, which matches the searches made right after an arrest. In the US, the same logic applies to the county courts you practice in. A landing page built around one courthouse can also answer the practical questions a family has before the first appearance.

They answer the question someone has before calling a criminal lawyer: what happens at a bail hearing, what release conditions mean, how a record suspension works. Some of those readers may later book a consultation with the firm whose article answered them. These articles can also serve as sources for AI answers such as Google AI Overviews, ChatGPT, Perplexity and Claude, the focus of our GEO agency.

Yes. The reader has often just been arrested or is a family member in shock. In Quebec, section 8 of the Code of Professional Conduct of Lawyers bars representations that seek to take advantage of a vulnerable person, and section 9 bars urging anyone insistently or repeatedly to retain a lawyer’s services. We write calm criminal defence pages a family can trust, without countdown timers or “call before it’s too late” lines. Other rules are on our lawyer page.