Crypto SEO agency: get your blockchain project found in Google and AI search
Organic visibility built to last, in a market where crypto advertising is restricted.
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SEO Montreal™ starts with a free review of your site, then works on getting your exchange, wallet, DeFi protocol or Web3 project found across international markets, in Google, ChatGPT and Perplexity.
Our SEO case studies
Our crypto SEO services
SEO Montreal™ is an SEO agency that works only on organic search and GEO, for projects in Canada and internationally. On a cryptocurrency site, our SEO strategy covers five areas.
Multilingual crypto keyword research
We map what your users search, from discovery questions ("what is staking") to exchange comparisons, fees and the long tail. An exchange targeting Canada and France has to cover two languages and two SERPs. The research then ranks keywords by volume, difficulty and commercial intent.
Crypto content built for E-E-A-T
Google gives even more weight to E-E-A-T on topics that could affect people’s financial stability, the "Your Money or Your Life" (YMYL) category, which crypto touches. We write guides and product pages, then tokenomics explainers, smart contract documentation and DAO pages. Content is approved in Google Docs, with a named author where the topic calls for one.
Editorial link building in crypto media
Authority for a crypto domain rests largely on editorial backlinks from blockchain media and the wider developer community. We earn them through guest posts and editorial partnerships, with no shady practices, and each link is chosen for topical relevance and relevant traffic.
Technical SEO for Web3 sites and dApps
On a Web3 site built in JavaScript, with a decentralized app and developer docs, we start with a technical audit. It covers crawling and rendering, indexing and structured data, then site speed (Core Web Vitals, HTTPS) and the mobile user experience, so search engines can read every page. Hreflang connects each language version to its country.
GEO and AI search visibility
ChatGPT, Perplexity and Google AI Overviews often draw on pages that already rank and are cited elsewhere. Our GEO service works on those signals: clear entities and mentions in credible sources.
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Everything about crypto SEO
Blockchain SEO for crypto companies
We build blockchain SEO around your business model: an exchange and a crypto media site chase different searches. Crypto casinos belong with our casino SEO agency.
Exchanges and trading platforms
For an exchange, we target the fee comparisons and "how to buy Bitcoin" searches traders make, with one page per intent. Trust signals matter alongside content.
Crypto wallets and consumer apps
For a crypto wallet, we answer security and compatibility questions with feature pages, step-by-step guides and indexable documentation.
DeFi protocols and infrastructure
For a DeFi protocol, a layer 1 network or a developer tool, we structure pages and docs around technical searches: SDKs, integrations, APIs and chain comparisons.
Web3 projects, NFTs and tokens
Whether pre-launch or live, we point searches for your project name and ticker to pages you control. We also make your whitepaper, roadmap and FAQ indexable.
Crypto media and education sites
For a crypto news site or academy, we work on site architecture and internal links, then content freshness around Web3 trends.
Our crypto SEO method in 4 steps
Understand your crypto market
We look at which competitors already rank in each target market, your current rankings and which keywords are missing, country by country. We turn that into an action plan.
Prioritize the searches that convert
We rank keywords by value for your model: a platform comparison search can be worth more than news queries. We start with the most profitable market and language. And if SEO isn’t the best investment for your project, we tell you.
Execute on your site and your docs
Our team executes directly on your WordPress, Webflow or React site: on-page optimization, title tags, meta descriptions, internal linking and technical fixes. Google Ads management is included in the mandate with no management fee, as far as Google’s policies allow ads for your activity.
Measure and optimize every month
Reporting, as a monthly report or a meeting depending on your preference, tracks rankings, organic traffic by country and AI visibility, but the KPIs we discuss are sign-ups, conversions and ROI. The mandate runs month to month with 30 days’ notice and no long-term contract. Everything we build stays yours.
How much do crypto SEO services cost?
A focused mandate starts at $1,500 per month and a growth mandate runs around $2,000 per month, the average across our clients. The price depends on the scope of the work and the competition, not a fixed price grid; large sites are scoped as a custom mandate. Our guide on how much an SEO audit costs explains what an initial assessment covers.
Why choose our crypto SEO agency
Our team has worked with more than 500 clients in over 25 industries and also takes on hard-to-advertise markets such as cannabis and online casinos. Many crypto companies sell software, and our SaaS SEO agency works with that type of business. You get a reply within 24 business hours when you book a call with the team.
What is crypto SEO?
Crypto SEO, also called blockchain SEO or Web3 SEO, makes a crypto company’s website appear in organic search results through keyword research, content, link building, technical SEO and structured data. It differs from generic SEO in three ways: Google treats financial stability topics as YMYL; crypto advertising is restricted by platform and country; and the audience searches in several languages across international markets.
Crypto SEO agency FAQ
It depends on the market, the language and the competition, and no legitimate agency can guarantee specific rankings. Technical fixes and long-tail content usually move before competitive searches such as an exchange comparison. We set realistic goals at the start and the monthly report shows where rankings, organic traffic and conversions stand.
Sometimes, depending on the activity. Under the Google Ads cryptocurrency policy, exchanges and software wallets need Google certification, local licensing and an eligible target country; an exchange targeting Canada must also be registered with FINTRAC as a money services business. Ads for initial coin offerings (ICOs), DeFi trading protocols and unhosted wallets are not allowed. Activities that don’t involve buying, holding or trading crypto fall outside that certification.
Crypto touches people’s financial stability, which Google treats as YMYL, so trust signals carry more weight. Our recommendations: a named author, cited sources, clear legal notices, a complete about page and links from credible sites. Content quality and authority therefore come before page count.
No. We write information: how a product works, what the fees are, how to secure a wallet, which risks exist. Pages avoid price predictions, promised returns for investors and calls to buy a token, which protects your credibility with Google and users. If a securities regulator oversees your activity, have your legal team review regulated pages.
We build editorial links: guest posts, useful content and partnerships on blockchain and Web3 sites. Each site is assessed for topical relevance, traffic and link profile before any outreach. Link farms and private blog networks stay out, since they invite penalties from Google.
We work with clients in Canada and around the world, from Berlin to Dubai, and a crypto company often targets several countries. We work in English and French, each version connected by hreflang. Keywords, competitors and link sources are chosen country by country.
It depends on the question and the engine. ChatGPT, Perplexity and Copilot draw on brand pages, comparison sites, media coverage and public documentation. We make your name, category and features consistent across your site and external sources, which can help your project get cited.
In 2021, the Canadian Securities Administrators reminded crypto trading platforms dealing with Canadians, including foreign-based ones, that they are expected to comply with Canadian securities law. In Quebec, the AMF publishes the list of registered cryptoasset trading platforms. Your pages state that status; legal advice stays with your own team.
Let’s talk about your crypto SEO
Book a free crypto SEO consultation: 30 minutes, no commitment, a reply within 24 business hours.