Real estate SEO agency: get found on Google and in AI search
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SEO Montreal™ helps real estate agents, brokers and property managers get found through Google Business Profile optimization, neighborhood pages, AI search visibility and real estate content for buyers and sellers, with Google Ads management included in the mandate.
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Our real estate SEO services
SEO Montreal™ is an SEO agency in Montreal that does only organic search and GEO. The five services below are tailored to your local market and the real estate industry, from Google and Bing search results to AI answers, and the work is done directly on your site.
Local SEO and Google Business Profile
We structure your Business Profile as the base of your local SEO strategy: a precise primary category, service areas, office photos and detailed services. We also help you get Google reviews, without incentives. Google says local results are based mainly on relevance, distance and prominence: your profile covers relevance, while reviews and links to your site build prominence. We align your name, address and phone number across real estate and local directories to compete for the local pack in Google Maps.
Neighborhood and city location pages
Each area you serve gets its own location page, with its property types and an easy way to request an evaluation, a showing or a quote. Your listings appear on Centris or your local MLS; your neighborhood pages target the local searches around your name and territory, such as “real estate agent Westmount” or “home inspection Laval.” Each page targets its own keywords and is written for its own neighborhood.
Real estate content and advertising rules
Seller and buyer guides, transaction steps and local market updates: the content strategy answers your clients’ real questions, and every blog post goes through Google Docs for your approval. In Quebec, the advertising regulation for brokers, made under the Real Estate Brokerage Act, requires a broker’s ads to show the name on the license, the license held (“real estate broker”) and, where applicable, the agency’s name. It also requires a source for every statistic. The OACIQ enforces those rules: we write with them in mind, and the broker remains responsible for their advertising.
Link building, directories and authority
We earn editorial backlinks and guest posts, with no shady practices. Those links build the long-term authority your real estate website needs next to the big portals and franchise brands. They can help your neighborhood pages on contested searches.
Technical SEO, bilingual sites and AI search
Mobile speed, Core Web Vitals, title tags, internal linking and structured data come first in any SEO strategy, especially when your listing feeds duplicate descriptions found on other sites. Many Montreal buyers search in French and English, so the bilingual versions are connected with hreflang. We also work on visibility in ChatGPT, Perplexity, Google AI Overviews and Copilot, the focus of our GEO agency in Montreal.
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Everything about real estate SEO
SEO for real estate, by trade
Real estate brokers and agents
We help realtors, teams and brokerages get found by the sellers in their territory, starting with the Business Profile, neighborhood pages and seller keywords.
Mortgage brokers
We position mortgage brokers on rate, renewal and first-time buyer keywords, city by city. As mortgage brokerage has been supervised by the AMF in Quebec since May 1, 2020, every page goes through your approval first.
Home inspectors
We help home inspectors rank in local search results, city by city, with an up-to-date Business Profile and one page per service area.
Developers and condo projects
For developers, we rank each condo project for its own keywords, from presales to delivery, with one page per project. For the builders behind them, our SEO for construction companies covers the construction side.
Property management companies
For property management, we separate the two audiences into distinct pages: owners and investors seeking a manager on one side, tenants seeking a rental on the other. Each intent gets its own keywords and conversion path.
Our real estate SEO method in 4 steps
Understand your local real estate market
We look at who already ranks in your areas (competitors, portals, franchise brands), what your site captures in search results today and which keywords are missing. We then size the real keywords in your territory by volume and difficulty, starting from an audit our team carries out itself.
Prioritize the searches that pay
We rank keywords by their likely return on investment rather than by volume: a search that leads to an evaluation, a quote or an appointment comes before an informational one. We start with the most profitable area, measure the organic traffic and leads it brings, then open the next. And if SEO isn’t the best investment for you, we tell you.
Execute directly on your site
Our team works inside your WordPress, Wix, Webflow or Shopify site: service pages, on-page optimization, internal links, technical SEO fixes and your Business Profile. Google Ads management is included in the mandate with no management fee.
Measure and optimize every month
Reporting is monthly or by meeting, as you prefer: rankings, organic traffic, calls and leads. We adjust the strategy based on what brings in appointments, leads and signed contracts. The mandate runs month to month with 30 days’ notice, and everything we’ve built stays yours.
How much does real estate SEO cost?
A focused mandate starts at $1,500 per month and a growth mandate runs around $2,000 per month, the average across our clients. The price depends on the scope of the work and the competitors in your local market, not on a fixed price grid; larger sites move to a tailored mandate. Google Ads management is included, and our guide to what an SEO audit costs covers the first step.
Why choose our real estate SEO agency
Our team has worked with more than 500 clients in over 25 industries and focuses on organic search and GEO, with Google Ads in support and a tailored strategy for each real estate business. Based in Montreal, the team works with businesses across Quebec, in French and English. As your real estate SEO partner, we carry out the work directly on your site; our article on common SEO mistakes shows where many real estate websites lose rankings. In a free 30-minute consultation you can talk to our team, and we reply within one business day.
What is SEO for real estate?
SEO for real estate, or real estate SEO, is the lead generation strategy that makes a real estate professional’s website and Business Profile appear when someone searches for an agent, a home, a mortgage or a service in their area: location pages, local SEO, content, links and structured data. It differs from generic SEO in three ways: searches are usually local, portals take a large share of the search results and broker advertising is regulated.
Real estate SEO FAQ
It depends on the area, the city and the competition. A contested search like “real estate agent Plateau-Mont-Royal” takes longer than a niche search in a smaller town. No legitimate agency can guarantee rankings. We set realistic goals at the start and review rankings, organic traffic and leads with you every month.
The two work together. Portals like Centris and the MLS systems show listings to buyers looking for a property. Your own website can rank for your name, your areas and your services: evaluations, inspections, mortgages, property management or condo projects. Those local searches are often where a client picks a professional, and local SEO targets them.
It depends on the trade and the province or state. In Quebec, the brokerage advertising regulation requires the name on the broker’s license and the license held, such as “real estate broker,” and, where applicable, the agency’s name followed by its designation, such as “real estate agency.” It bars falsely implying a specialist title and requires a source for any statistic. Mortgage brokerage falls under the AMF. Elsewhere, we check your licensing body’s rules with you before writing.
Yes, as soon as that area is a real share of your business. A homeowner in Westmount who wants to sell, get an inspection or hire a property manager looks for someone in Westmount, not a list of twenty cities. We start with your most active areas and add the others at the pace of the mandate, each page with its own local keywords.
Both: that is why Google Ads management is included in our mandates. Ads can bring in leads as soon as they go live and test which messages and keywords convert. In Canada and the United States, Google’s housing ad policy bars advertisers from targeting by age, gender, parental status, marital status, ZIP code or full postal code, while radius and city targeting remain allowed.
Yes. Reviews count toward prominence, one of the three factors Google names for local ranking, and they shape which professional a client trusts in local search results. We set up a simple routine with you: ask for a review after each closed transaction or completed service, without incentives, and reply to each one without revealing the price or the details of the transaction. We then track its effect on your local rankings.
Yes. When someone asks ChatGPT or Perplexity for a good real estate agent, broker or home inspector in their neighborhood, the answer names a few professionals. It can draw on their real estate websites, directories, reviews and articles that mention them. Consistent details and neighborhood pages that answer common questions clearly give more chances to be cited, with no guarantee. That AI search work is part of the mandate.
Yes. We take on real estate professionals elsewhere in Canada and in the United States, with a local SEO strategy for the cities they actually serve. Each office gets its own Business Profile and, when demand justifies it, its own neighborhood pages. The free consultation lasts 30 minutes, and reporting is monthly or by meeting, in English or French.
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